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As promised, this is a continuation of my last post about the first 5 elements any e-commerce website must have to get more conversions online.
This is a 2-part blog post, so if you’ve missed the first one covering the first 3 elements, you have to check it out here.
Great, now let’s wrap this up with the last 2 elements!
4) Pop-ups Promotions To Get More Sales
Now that you’ve made it easy for prospects to sign-up, place orders and check out on your website, you pretty much set to start selling already.
But obviously, that’s not enough to get more sales from your website.
I mean, at the end of the day, you’d want to get the maximum bang out of your buck right?
So here’s how you can do exactly that.
Using pop-up notifications on your website to help you push your top sellers, best-value products, and special promotions is one of the highly converting ways to get more sales from your website.
This is what I call tipping the scale or in other words, pushing the guy sitting on the fence over to your side…
And you’re there ready to catch him with the product he’s been lurking about for the longest time in one hand…
And your voucher / promotion / or year-end discount in the other!
Another sale, just because of a timely pop-up reminding him to take action now to claim his massive discount.
Now there is a good reason why I used the word timely and not repetitive or anything else.
You see, while pop-up promotions are good and all, but if it pops up every time and on every page, it will lose its “wow” effect to get a prospect to buy now.
In fact, it will look a little too needy, scammy even, when the limited promotion never seems to end.
The key here is to time your promotions, and to create pop ups on specific pages to push for more sales.
To get started, I’d usually test out my promotions on the page just before the check-out page.
Here’s one of my favourite example of a very creative pop-up promotion.
This example is actually a double pop-up at one time.
The wheel, and the up-to-date pop up as well.
Pretty cool right?
Kudos to Domino’s for providing great pizza and an unforgettable user experience when ordering from them online.
(But obviously, the backend set up for this is a whole other story…)
Here’s a simple (yet still effective) example that even an amateur website designer can start with.
If you’re still having difficulties setting this up for your website, feel free to drop me an email at firstname.lastname@example.org and I’ll show you how!
But I digress, let’s move on to the last element for this post.
5) Be Crystal-Clear About Your Products Online.
Text and pictures are your strongest tools to create credibility and trust in your products online.
And when there is enough trust build by prospects, they are more likely to buy from you than before.
You see, it’s important to know what people look at first when they come to any website.
Usually, the first thing that catches their eyes are pictures…
Next thing is the headline or slogan that comes along with these pictures.
And if these two elements don’t make the cut, people just tend to scroll onto the next product or website.
So don’t forget to take great pictures of your products when putting it online.
You don’t need a professional photographer for this honestly… just a decent camera, a steady hand and a simple backdrop.
As for the copy on your website, here are the 2 of the factors I personally consider when writing for my clients.
Firstly, be specific about your product so that customers can visualize them using your product.
For example, a simple blue pen can be described as a…
Ball-point blue pen, that has been tested and proven to write for more than 300 hours, ergonomically designed to prevent wrist injuries when writing fast, and has a special ink that doesn’t dry up when you’ve forgotten to put the cap back on.
That’s what I call a crystal-clear picture into what I’m selling.
Do this too for your products as well!
Just don’t lie about products!
Now Go Apply These Elements To Your E-Commerce Website Too!
And that wraps up the 5 key elements that you need to have on your e-commerce website that can help you to close more sales online after implementing them.
See, these 5 elements are simple, it’s efficient and it’s brutally effective for my clients.
And I’m sure that once you get it, you’ll want to implement it to your e-commerce website immediately.
And the truth is, you can honestly do it yourself.
You can architect the perfect system based on the 5 technical elements, you take pretty pictures, write great product descriptions and strategically place your ordering buttons on your website.
Then you can set up your pop-up promotions, shorten your log-in process, configure your own shopping cart settings, program your pop-ups to trigger at the right time, and do all the other “tech stuff” associated with actually deploying a system based on the 5 elements I mentioned.
And if you decide to do that, great. I wish you the best and assure you it’s worth the effort and time you’ll invest!
But if you prefer getting an expert to do it for you, then look no further.
At Jankosoft, our state-of-the-art systems are done-for-you that are created by my team and I…
And the best part is…
We can do it in a week!
You can find out more about our ordering systems by clicking here.