If you are planning to start working with the Google Adwords campaign, it’s recommended that you keep at least one Ad group in your campaign. These ad groups bring a plethora of advantages for your campaigns as every single ad group includes several keywords and abundant ads.
For better results, you must have several keywords and similar ads in the same ad group. For every ad group that you have, the minimum you should have is one ad and one keyword. Some even have a countless number of ads in each ad group. However, this doesn’t mean all of them are needed at the same time.
The number of impressions determines the number of ads you should have for each ad group. Let’s discuss several benefits of running multiple Ads in an Ad Group.
- Ad Rotation will Reduce Repetition
Having different ads for a customer is the most effective approach. You will mostly notice customers typing in similar keywords for some time. Therefore, having them see similar ads is not a good idea, and they will get irritated very soon. Also, repetition is useless because if the ad failed to convert the lead first time, it’s highly unlikely that it will do it the second time. A different ad might do the trick in such circumstances.
You can also make use of amazing features like Ad rotation for multiple ads. This will allow you to rotate your ads and get even coverage.
- Multiple Ads Can Work As Multi-Variate Testing
If you have only one ad in your campaign, there is no possible way to find out if the ad is doing a fine job. If you want to measure the performance of your Ad, you should have multiple ads so that you have the option to compare all of them and decide which one did the best job.
By having several ads in the same Ad group, you will also enable Google to show different ads and search for the one that is performing best.
- Multiple Ads Allow Keyword Variation
You will most probably have a lot of keywords in your ad group. Generally, all these keywords are related to each other, or you could also say, they are semantic variations of each other. In such cases, you will never be able to make a single ad that encapsulates several variations of the keywords. To counter this issue, you should have multiple ads. These ads can be similar but have different variations of the keywords.
- Ad Performances Enhance
It goes without saying that some ads will perform better on some days of the week, month, or year. Expecting one Ad to effectively cover all these variations is not a wise thing to do. Running multiple ads will help you generate more leads and conversions. You should always keep track of the performance of all of your ads. So, if you’re aware which ad is performing well at what time, you can make use of the ad schedule to improve them further.
- Have Different Types Of Ads
Having different types of Ads will definitely bring you better results. Google Adwords gives you several options other than textual ads. You can have dynamic search ads, mobile ads, rich text ones, and even image ads. In order to improve the return on your investments, it’s vital to have multiple ads running for all types.