We all hear a lot about E-commerce these days. It is defined as commercial transactions done on the internet. Buying or selling any product/service online comes under the category of E-commerce. This can include anything. From digital goods like software or ebooks to tangible products like clothes and furniture to services like consulting and online education, e-commerce encapsulates all the money related activities happening online.
The beneficiaries Of Ecommerce platform
If you’re selling anything online, you can be the beneficiary of an e-commerce platform. For your business to grow, you should invest in e-commerce web development, as well as a content management system. You may be the owner of a small online startup or a big renowned online business, e-commerce platforms will definitely help your business grow. You can easily find a lot of pre-packaged e-commerce platforms to make a great digital presence. Some platforms are also a great source of saving money and resources like time and thinking.
What To Look For In An Ecommerce Platform?
The e-commerce industry is witnessing growth like never before. The industry has huge potentials to bring you big chunks of money by selling your specialties online. There is a rich profusion of e-commerce platforms you can choose for your online business, but there are also ways to narrow down your search to find the best one that suits your needs. While searching, there are several important features you should look for in an e-commerce platform:
1. The Shop Setup Should Be Easy
Take a thorough look at all the various templates available, which every platform has to offer. Always go for a platform that is easy to install and design. The best thing about templates is that anyone can design on them. You won’t need to hire a professional to have this done for you, which will save you a huge amount!
2. Should Be Easy To Navigate
Have you ever logged on to a website that lacks important buttons and you find it hard to navigate? For instance, you were looking sunglasses and you find the exact style you were looking for on a certain website, but you fail to find a way to put them in your cart and end up wasting a lot of your precious time.
Make sure you don’t send your customers dissatisfied like that. Customers that shop online wants nothing less than a smooth experience, or they have multiple other options to choose from. Such customers are ready to spend their money, so make the process easy for them.
3. The Platform Must Be SEO-friendly
The best thing for your online business is to be ranked higher in search results, no matter if you’re new in the e-commerce business or not. If online shoppers are looking for something that your store is selling as well, it should be convenient for them to find your page. Make sure you find an e-commerce platform that is SEO-friendly, in which you have the option to add your own domain name, your blog posts, and take customer feedback. All of these factors attract people towards your business, without needing to spend hefty amounts on playing ads.
4. Look For Mobile Compatibility
Mobile shopping is the norm of today. Customers are mostly interacting with the e-commerce industry and anything online, through their smartphones. Statista.com revealed that by the end of the year 2021, retail revenue earned through mobiles will hit up to $3.5 billion, which was $2.2 billion at the start of 2018. Therefore, when you’re searching for an e-commerce platform, always look for the one that enables customers to easily access your website through their phones. The more convenience you provide, the better the chances of lead conversions.
The Best Ecommerce Platforms For Big Businesses
If you own a large scale business and you’re looking for a suitable e-commerce platform, these are some of the options you may choose from:
- Shopify Plus
- Magneto
- BigCommerce
- WooCommerce
- Squarespace
- SamCart
