Learning eCommerce Conversion Rate
Put simply, the conversion rate is the percentage of viewers visiting your website who perform some sort of action. Conversion encapsulates a plethora of activities creating an account, downloading a file from your site, email sign up and more. Any such action performed by the customer falls under the category of conversion.
All eCommerce websites are putting a major emphasis on optimizing their conversion rates to make their websites successful. Web developers and technicians keep check on website conversion rates to determine the shopping experience for customers, figuring out ways to improve sales targets and the loopholes that need to be fixed.
To calculate the conversion rate for your website, divide the number of conversion by the total number of viewers and multiply it by 100 to get the exact conversion rate
Important Tips To Optimize Your eCommerce Conversion Rates
1. Work On Your Call To Actions (CTAs)
CTAs are imperative in optimizing conversion rates for your website. These small texts that are given the shape of a button, help users easily navigate their way to make the final purchase. “Shop now”, “Buy now” or “Sign up today” are some of the examples of CTAs. Make sure you make these CTA buttons very appealing and you place them in the right position to bring users to the right place.
2. Add The Option Of Product Reviews
According to research, almost 90% of online shoppers base their purchase decision on reviews posted by previous customers. Positive reviews will encourage the customer to purchase without thinking twice. You can always request your purchasing customers to leave a little note about their experience with your brand. But NEVER make the mistake of deleting or hiding a bad review. Instead, learn ways to tackle such situations.
3. Offer Free Shipping
Free shipping, coupon codes, gift cards, and discount vouchers are all the great tools you can use to entice your user’s attention. There are many cases where a certain business is selling the same product at a relatively higher price than their competitors, but they still get more conversions because they offer free shipping. Know that customers love the sight of free delivery. If, for instance, your company policy has no room for free deliveries, look for other ways to delight the customer. You can either play smartly by including the shipping fee in the cost of the product or give away small gifts for free.
4. Always Put High-Quality Images And Content
Regardless of how good the quality is of your products, online selling mostly relies on the quality of pictures and videos you upload for the product. Before making any purchase, we all like to take a thorough look at what we’re getting, similarly online shoppers only have the option to view the product images to get an idea of the product. Adding product description is important, too, but high-quality images will most certainly make it easy for your customers to decide. Make use of image magnifiers for customers to zoom, and add multiple images of a single product. This will not only optimize your conversion rates but also prevent refunds and exchanges.
5. Add A Search Box
If you’re looking for ways to offer the best experience for your customers, consider adding and optimizing search bars on your website. Your website may be loaded with a rich profusion of product categories and products, having a search box will only help users to find the good they are looking for, without wasting any time. Make sure you resolve all the technical issues that come along with search boxes because these little issues will end up dissatisfying your customer.
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