Link building strategies have evolved over time. Previously, building links using article directories or website forums affected the way your website ranked on the Search Engine Results Page. However, with increasing competition, link building requires you to create backlinks with high authority websites, so your webpage can improve its rankings.
Benefits of Link Building
Using link-building as an SEO strategy can be extremely beneficial for business websites. Link building can increase the traffic on your website and improve the brand’s online visibility. Therefore, the products and services offered by the business can become apparent to more individuals. Additionally, link building provides the following benefits.
- Increased visibility of the blog in the search results.
- Receiving high-quality traffic from the websites that are linked to your page.
- Increased credibility of your website. If your website is linked to high-quality webpages, your page can be associated with the credibility of their brand.
- By adding blog posts to your website’s page, your web page can become a credible source of information. This can increase the traffic on your page in the long run.
- With link-building, your page is recognized by Google as a credible source. Therefore, your website can rank higher on the search engine results page.
The most common ways of link buildings through blogs. Regular blogging can provide you with 434% more indexed pages, thus increasing the inbound links by ninety-seven percent. However, in addition to blogging, there are other creative ways to carry out link building.
Guest Posting
One of the most effective methods of building links is guest posting. However, guest posting requires a clear strategy from the beginning stage. Therefore, it is recommended to hire an SEO Singapore company to assist you in building the required strategy. Essentially, your business should aim to perform guest posting on domains that are bound to increase the traffic on your website. It is pertinent to select a website, which has a high influx of visitors who read and share the blog content. In doing so, your website can become visible to the users who visit that platform, as well as the individuals with whom the guest post is shared. Keeping this in mind, it is recommended to build links on domains that are already ranked high on Google’s Search Engine Result’s Page.
Infographics
In addition to guest blogging, infographics also have a significant role in link building. In fact, research shows that infographics can produce 37.5% more backlinks than the standard blog. Taking this into consideration, your website can significantly benefit from the creation of infographics.
Infographics require an amalgamation of compelling content and appealing visuals. Therefore, having access to a graphic designer would become necessary. If you are working with an SEO agency, they can design and create an infographic for you.
When you are creating an infographic, it is important to make sure that you create a compelling and interesting piece. Currently, the most popular types of infographics include infographics, which are infographics that feature GIFs or animated components. As infographics are attractive for most users, they are able to generate a better response.
Social Media
Building backlinks using social media platforms is still a relevant and effective strategy. It is imperative for you to carry out social media marketing to promote the products and services of your brand. However, in addition to just promoting your products, you can build links on the social media pages. This can be done by sharing new blog posts, images, or updates. If the posts you feature on social media are effective and engaging, your followers can share the posts with others on your platform. This way, the links integrated with the service can be presented to other individuals checking their feed. Hence, the possibility of increasing your website’s traffic can increase.
Link building with high-authority domains can do wonders for your page. Use the preceding tips to create relevant links to improve your rankings.
