The current era is all about social media promotion. Whatever is big on social media is what sells. However, social media can sometimes be a confusing place. Pleasing the algorithm can be a bit tricky and this is where a lot of businesses fall back. There are a few common mistakes that most businesses make in the digital marketing agency that we’re going to discuss in this post along with easy solutions to these problems.
#1 Not Being Consistent:
The biggest mistake a business makes on social media is not being consistent. It is easy to lose followers and customers when you post just once a month. Some brands start big on social media but later on, lose consistency. The best way to avoid making this mistake is by scheduling your posts beforehand. Choose a day when you schedule all your posts in advance and put them on auto so they are automatically published at the right time.
#2 Being Overwhelmingly Active:
Often brands post way too many times in a day and share different things at once which can cause the followers to leave or hide that page. It would also be counted as spam as the followers feed will be filled with your posts, which is not pleasing at all.
When you are planning your posts, do it in moderation. Make sure your posts stay in the eyes of your customers but they are not overwhelmed by them. You can also stay in contact with an experienced digital marketing agency that can organize and schedule your post after studying your analytics and target market.
#3 Delaying Responding to Queries:
The biggest reason why businesses lose a lot of customers is that their social media managing team is slow. Most people prefer social media when it comes to sending queries and lodging complaints. If they will get a response after 3 days, they will probably find another seller in the meantime. Having automated replies is the best practice for new businesses. Once that reply is sent, make sure you reply to the query within 4 to 5 hours max for the ideal customer experience.
#4 Not Following The Brand Theme:
Most of the time we can recognize a brand’s post just by looking at the colors and patterns in their pictures. Most businesses overlook the importance of selecting a color theme for their social media pages. It gives a scattered look to your whole brand.
Make sure all your social media have the same kind of theme so they are recognizable on every platform.
#5 Not Using The Right Promotional Tools:
When it comes to using paid promotions, businesses jump on to buying followers which is the biggest mistake they can make. It takes a huge toll on the engagement and sooner or later, people realize that this following on your page is fake. Learn the art of paid social media ads, to reach your target audience the right way.
By avoiding these simple mistakes, you can help your business flourish with the help of social media platforms and digital marketing mistakes.