Any frequent web user is familiar with the term “push notification”, but not many know what it is and how it works. It is getting popular among mobile app developers; new strategies are being introduced to promote. Following is all you need to know about what push notifications are and its top trending strategies in 2020.
#1 Push Notifications:
Simply, it’s a service that conveys the notification from the app to the mobile/computer. Push notification is used to deliver all kinds of information to app users like specials, deals, promotions (e.g. Get 10% off this weekend by ordering through the app!), etc.
#2 Push Notifications for Marketing:
About 50 percent of people enable push notification settings on mobile. These notifications alerts are the essential parts of every app and this is the overall strategy for all apps.
#3 Growth and Increase in Engagement:
Push notifications can drive growth and increase engagement by up to 85% more people. However, this will only work based on how effective the notifications are in catching the user’s attention.
#4 Difference Between Push Notification and App Messages:
For app messages, the user has to open the app and then send or receive the message. However, push notifications to display the messages on your screen without the requirement of opening up the app.
#5 Push Notification Optimization:
Here are the options that mobile app developers include to make the application push notification optimized.
#1 Avoid default permission requests.
#2 Personalize your notification.
#3 Use push notification sparingly.
#4 Utilize limited time offers.
#5 Alert users about app updates.
#6 Location-based push notification.
Mobile app developers use the help of push notification strategies to promote their apps. Push notifications increase the engagement of your app and help increase the audience by 10% to 15%. Check out these top push notification strategies in 2020:
#1 Define the Purpose of The App:
With little push notifications from time to time displaying the purpose of the app, users will know more about it. If the user understands your app properly, they’re more likely to use it.
#2 Attract Users Towards Push Notification:
Show the users what type of benefit they will get after using your app. Highlight the type of push notifications you will send and inform them about its importance.
#3 Get the Timing Right:
If you want your app to grow, take the help of a push notification strategy so users should get messages on time-related to application updates and such. The developer should also think about the date, time, and special occasions like new year, traditional holidays, etc. to make the idea more relatable.
#4 Incorporate Rich Visuals into Push Notifications:
Messages appropriately rich in graphics show some important notification. The more attractive the notification is, the more likely it is to catch the user’s attention and compel them to engage in it more. Push notifications have been contributing greatly to the promotions and flow of applications. Mobile app developers are making the most of this method. The top push notification strategies in 2020 are helping apps go forward, so you can utilize these too!
