Not so long ago, we used to hear how in the coming years, robots and machines will take up human jobs. One such example is of a Chabot. Chatbots use automated software programs, created with the help of Artificial intelligence to talk to people.
There has been a lot of buzz about chatbots nowadays. Some say chatbots have the potential to replace mobile applications and the use of emails. They have also started taking human jobs as companies are investing heavily in this tool to replace their customer care representatives, thus saving a lot in terms of salary expenses.
The hype is real and in the recent digital marketing trends, Facebook Messenger chatbots have gained a lot of traction, lately. The latest research states that more than 80% of businesses are using chatbots on since the year 2020.
Bots use artificial intelligence to mimic human behavior. They are provided all the data in terms of questions, possible answers, and ways to execute tasks. Businesses are making use of chatbots because customers regard them as time saving and efficient. They do not have to download applications, call to inquire, or log on to a website to get the answer for their queries. With bots, they can easily get the answer by typing a message.
Facebook messenger also uses a chatbot. This chatbot talks to billions of Facebook users all around the globe.
Facebook Messenger Bots For Business
There are several advantages you can enjoy while using Facebook messenger chatbot, but two of them are highlighted the most; first, it is easy and accessible for everyone. Business owners and the audience, both can have access to chatbots. More than 70% of application users around the world are using Facebook messenger. Secondly, these chatbots are saving business owners a lot of costs because they don’t need to employ customer service agents anymore. These chatbots can respond to a customer instantly, at any time of the day. Nielsen’s survey recently found out that messaging on Facebook is one of the most effective ways to communicate with a business.
Another advantage is that Facebook Messenger bots are a lot cheaper than building a mobile application.
Directly Approach Your Audience
Recent research has found that there are 4 times more chances of people preferring Facebook messages instead of emails. Usually, there are CTA buttons available that have answers. Customers can just click on one of these buttons and avoid the hassle of typing. Moreover, the sponsored advertisements can be sent directly to your target audience or anyone who’s in touch with your page.
Bots will quickly and effectively direct all the high potential leads to your sales department. They will identify the needs of customers by asking some basic questions and if the answers match your product/service, the chances of conversion get very high.
Keep Your Customers Engaged
Bots have all information saved, and they use it later on for further good. Facebook messenger bots directly approach the person and provide them with the content they are looking for. With the saved information, they can remind customers about their interests or what they did some time back.
Most digital marketing companies are using Facebook messenger bots to enhance their businesses. With the help of Artificial intelligence, these bots notify customers about all the products they know are of your liking. They also know your size for clothing, your location, or any other detail about yourself that you ever entered.