Why a Bounce Rate is Important for Your Website

A website’s bounce rate includes the number of people who visit the page and leave it without interacting with the features. If a user lands on your page and then leaves it instantly, their actions impact your bounce rate. However, if the user visits your website and leaves after interacting with the pages, that actively contributes to your exit rate.

Both the bounce rate and exit rate directly have an effect on the website’s rankings on the Search Engine Results Page. In fact, Google thoroughly examines the bounce rate of your website to determine the value it offers to the users. Hence, if your bounce rate is high, it can directly affect the traffic on your website, along with your conversions and leads.

The ideal bounce rate

As every industry operates differently, the ideal bounce rate can also differ. Taking this into account, it is imperative for you to examine the recommended bounce rate for your industry and create a strategy to ensure that your business meets it. The following enumerates on the recommended bounce rate for the type of pages that your business features online.

• If your website is a retail site, the ideal bounce rate should be around twenty to forty percent.
• The landing pages of your website typically have a bounce rate of seventy to ninety percent. However, you can reduce this number by designing a compelling landing page.
• Websites that include an online portal generally has a bounce rate of ten to thirty percent.
• If you are running a service website, the average bounce rate would be around ten to thirty percent.
• A website that solely features content would have a bounce rate of forty to sixty percent.
• Web pages that are created for lead generation generally have a bounce rate of thirty to fifty percent.

You can compare the bounce rate of your page with the preceding numbers. If your bounce rate is elevated, you must come up with the required strategies to increase it.

How to Reduce Your Bounce Rate?

The bounce rate of your website can be reduced by making a few changes int the layout, design, and user experience. If your website design intends to provide the users with maximum experience, the likelihood of your customers exploring the website can become high. If you wish to increase your bounce rate, you can take the ensuing tips into consideration.

1. Add links to the pages within the website’s content
2. Add links of the most preferred content on the webpage’s side panel
3. Increase the number of informative pages on your websites.
4. Feature a blog on your website
5. Create a layout that is easy to navigate.
6. Design a layout that is appealing to the users.
7. Improve the quality of content that you provide to your users.

For your business to thrive, it is essential to reduce the bounce rate of your website. You can follow the preceding tips yourself or work with web design and SEO companies to do what is best for your website!